FREE Multi-Media Training Series 
Only: October 29th - November 4th
LESSON #5 of 5:
"The Campaign Research Process"
From: Todd Brown
West Palm Beach, Florida

Missed any of the prior Lessons? 

If so...

Now, onward... into the final chapter of our series...

.
.

Tom asks Katie if she wants to jump-in.

Katie steps to the podium, adjusting her mic...
"This is the research process you'll follow before you launch a new ad campaign or new product," she says. "Today, it's essential. Yes, it adds an extra day or two to the process, but it's how you'll be able to scale your campaigns longer and farther."

She looks over at the screen. 

"This will help you create better campaigns, and give you more ideas for creating new campaigns, new angles, and new creative." 

She brings-up the following slide...
"These are the steps to the Campaign Research process."

For the next minute or so Katie gives an overview of each. 
Then, she dives DEEP into each one, starting with Initial Discovery Questions.

[NOTE: Katie was on fire here. Insights out the whazoo! For time and space... and my sanity... I've chosen just one gem, from each step, to share.]

(1) Initial Discovery Questions

These are to ensure you understand the full environment you're advertising within. 

Not just who your prospect is demographically and psychographically.  But, also, the landscape of competitive positioning, common pricing, marketplace trending, influencer impact, keywords, search volume, etc. 

You need to see the forest for the trees. The overview of the space, first. Then drill down.

This is how you ensure your ad ideas and creative are fresh and compelling.

(2) Exploring the Customer Journey

What does your prospect see, hear, feel, at each step of your marketing campaign? 

What's the primary emotion and feeling being stimulated by the headline and campaign lead?

What does the product or service being offered truly do or change for the prospect? And how will that result make the prospect feel? 

These are just some of the questions you need to answer. These ensure your ad campaigns are emotionally congruent with the main marketing message. Something essential for a high sales conversion rate.

(3) Using Research Tools To Find Answers

Don't guess at anything. 

Every benefit, every promise, every claim, every hot button you push in your marketing should come from your research process. 

If you're guessing at, or assuming anything, you're leaving money on the table.  

I love what Katie said before she dove into all the tools they use:

"You don't have to be a creative genius. You just have to know how to use the resources around you. Don't work hard; work smart."

(4) Aligning Your Research With Existing Customer Insights

An example...
(5) Marking Down Creative Insights

Based on the prior 4 steps, what are your starting ad ideas? Starting being the key word.
Katie stepped around to the side of the podium.

"Any questions?"

She looked around.

"No? Good."

She assigned a little homework, then finished with...

"It's been a great week. This is obviously just the beginning. Over the coming weeks we'll be covering all the nuances of everything in detail. By the end, you'll all be pros at this. Have a great weekend everybody."
THE END.
EPILOGUE:

Everything shared with you in this series was taught during week 1 of the Agora Financial Traffic Training.

Over the following sessions and weeks; Katie, Tom, Matt, and their special guests, taught the rest of their Traffic System. The guts, the heart and soul, including:
Needless to say, they went really, really deep.

And, for me, what was most insightful about seeing it all as I went through all of the recordings, is... 

How different their approach is to the way I was taught to generate traffic with online advertising (i.e. Facebook ads, Google Adwords, etc.).

I'm, once again, reminded of why it's so important to question the methods most in any industry call "best practices". 

Because, often, it's only until you step outside of what everyone believes is the best approach, that you truly find the better, right way. 

In this case, with the Agora Financial Traffic System, I've found that better, right way... albeit a very different way... to get a heck of a lot more traffic and new buyers. 

And I, for one, am grateful they allowed me to record it all. 

Hope you enjoyed this series as much as I enjoyed bringing it to you.

TB :-)
Why Did Agora Financial Allow Todd To Record Their Traffic Training And Publish This Series?
Todd's explanation, recorded this morning...
Let's learn from each other...
Share your biggest takeaway below...
CUSTOM JAVASCRIPT / HTML